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The Better Business Bureau’s standards, published in 2003 by the BBB Wise Giving Alliance, recommend that at least 65 percent of the nonprofit’s total expenses should be for program expenses. The nonprofit’s total expenses should not include more than 35 percent for fundraising. Charity Navigator sets a goal of “less than 10 percent” of the nonprofit’s budget for fundraising spending and considers an organization that spends less than one-third of its budget on program expense to be failing in its mission.
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